Category Archives: REAL ESTATE

Homebuyer Incentives: A Few Do’s And Don’ts

When you’re selling your home, adding some extra perks can help you find a buyer quickly. An incentive is essentially a marketing spend for your home sale. But you want to make sure your marketing dollars are being used effectively, so consider these do’s and don’ts: DO recognize your home’s flaws, and offer an incentive […]

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CA Housing Affordability Index Q3 2017

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California September Sales

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Which Down Payment Strategy Is Right For You?

You’ve most likely heard the rule: Save for a 20-percent down payment before you buy a home. The logic behind saving 20 percent is solid, as it shows that you have the financial discipline and stability to save for a long-term goal. It also helps you get favorable rates from lenders. But there can actually […]

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What About Me?

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Meet Me Outside!

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Short Sale and Foreclosure: How Are They Different?

As unfortunate as it can be when homeowners fall behind on mortgage payments and must face the possibility of losing their homes, short sales and foreclosures provide them options for moving on financially. The terms are often used interchangeably, but they’re actually quite different, with varying timelines and financial impact on the homeowner. Here’s a […]

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California Pending Sales Index – August 2017

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Five Negotiating Tactics That Can Kill A Sale

Negotiation is a subtle art in real estate, but skilled negotiators can usually find some common ground that satisfies all parties. On the other hand, using the wrong negotiation tactics can sink a deal pretty quickly. Here are some negotiation tactics buyers (and real estate professionals) should avoid: 1. Lowball offers: Going far below market […]

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Common Home Buyer Expenses

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